NanoGuardian / NanoEncryption Technology
NanoEncryption™ Technology
Fighting The Growing Menace to Your Brand
The Center for Medicine in the Public Interest estimates that $35 billion in total worldwide pharmaceutical sales is lost annually to counterfeit and diverted products. A conservative annual estimate of the counterfeiting and illegal diversion of a single three billion dollar blockbuster drug is $180 million.
Even more damaging than lost sales is the liability exposure created when a blockbuster brand is illegally copied or diverted, and the manufacturer cannot or does not protect and authenticate it. The greatest threat to a company is the destruction of its market share and company reputation inflicted by counterfeit and diverted products.
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The Covert Protective Solution: NanoEncryption™ Technology
NanoEncryption technology is a layered pharmaceutical brand protection solution based on proprietary nanolithographic encryption technology. While overt techniques exist, and provide easy field identification, overt technologies alone cannot protect a brand from counterfeiters and diverters. If counterfeiters can see a label, they will defeat it. NanoEncryption technology incorporates semi-overt, covert, and nanoscale forensic features at the unit dose level. These NanoCodes™ can be easily linked to on-package technologies such as radio frequency identification (RFID) and 2-D Barcodes for a comprehensive, multi-layered, protective shield.
An authentic package does not certify authentic content. Counterfeiters and diverters routinely switch units and re-package them. Also, legitimate U.S. drug distributors repackage products, which necessitates a unit level solution. A solid brand protection strategy demands authentication at the unit level. Technologies such as RFID, color shifting dyes, and marking schemes work overtly or at the package level, but NanoEncryption technology is the only technology that provides deeply covert traceability at the unit level.
Total, Fully Traceable Security
NanoGuardian™, a division of NanoInk, is the only company that provides a true forensic level track and trace brand protection at the unit level. NanoGuardian's NanoCodes can only be detected with highly specialized authentication tools located at NanoGuardian Authentication Centers. Authentication testing is done quickly (within 24-48 hours) and in a completely non-destructive manner, providing forensic evidence.
NanoEncryption technology on each tablet is directly linked to batch-specific data, including serial number, manufacture date, manufacture location and supply chain ship-to locations. The pharmaceutical manufacturer is in strict control of which NanoEncryption data points are coupled to each batch.
Minimal Manufacturing Changes
Pharmaceutical companies must protect their brand integrity while continuing to run efficient and cost-effective production processes. NanoEncryption technology incorporates trusted manufacturing technology familiar to every pharmaceutical company. Proven NanoEncryption technology throughput is on par with current manufacturing processes, so NanoGuardian's NanoEncryption technology can be easily inserted into the existing manufacturing environment. NanoEncryption technology is a long-term solution because NanoInk's proprietary technology makes reverse engineering extremely costly and virtually impossible to reverse-engineer.
Peace Of Mind At a Minimal Cost
The investment in NanoGuardian's NanoEncryption technology is small considering the tens of millions of dollars in recovered profit it can return to a company's bottom line, as well as the liability protection it offers. Because the manufacturing technology platform is already interwoven into most pharmaceutical operations, initial capital outlay is minimal.
NanoEncryption technology does not chemically modify the dosage form, so regulatory barriers and costs are low. By recapturing a meaningful portion of the revenue lost to counterfeit and diverted products, while lowering corporate liability and exposure, NanoEncryption technology can easily pay for itself in less than a year.
Finally, The Ability To Protect The Supply Chain
Unfortunately, many opportunities exist for counterfeiters, diverters, and Internet outlets to compromise legitimate pharmaceutical supply chains. Truly covert unit-level traceability through supply channels has, until now, been virtually unattainable. Current forensic studies are time consuming and expensive, so supply chain auditing rarely occurs. The pharmaceutical industry and regulatory authorities need easy and affordable forensic-level auditing capabilities.
NanoEncryption technology provides a covert encryption and authentication solution. Counterfeit pharmaceuticals can be easily identified by the absence of NanoEncryption technology and illegally diverted product will be flagged during the authentication process. With NanoEncryption technology, pharmaceutical manufacturers and enforcement agencies will finally be able to monitor the supply chain, identifying and significantly reducing counterfeiters, illegal diverters, and re-packagers.
Contact the NanoGuardian Business Development team at busdev@nanoink.net to discuss your specific anti-counterfeiting needs.
